Advocating for compassion, equity, and meaningful change, one story at a time.

What we do here

Change can be messy work. There is seldom — if ever — a perfect approach.

But we believe that each of us can make a difference when we make the courageous choice instead of the comfortable one.

We're here to shine light on people doing incredible work on both individual and community levels — and to build support that sustains them.

Why do we tell these stories?

  • To celebrate remarkable people doing remarkable work
  • To bring empathy and awareness to shared struggles
  • To have hard conversations about hard things: mental health, trauma, social injustice, and anything else our subjects are comfortable sharing about

And — importantly — to show viewers (that's you!) what you can do to help.

The team behind the lens

Imperfect Cause was formed by three individuals with a shared love of social justice work.

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Nicole Woodward

Interviewer, editor, advocate

Nicole is a trained advocate specializing in mental health and addiction parity. She has deep love for people, words, and storytelling.

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Phil Rutherford

Advisor, strategist, pioneer

Phil has decades of experience in the field of substance use disorder and is a passionate champion of recovery and wellness in Black communities.

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Chris Aram

Cameraman, coder, storyteller

Chris loves a good story and is always honored to use his craft to capture and tell the real-life stories of people, communities, and causes.

When we say “get involved”, we mean it

Often, the simplest way to help the people, organizations, and causes we feature is to donate. Through our site, 100% of your donation will go directly to the cause you choose.

Can't donate? We also collaborate with subject matter experts to determine non-financial calls to action. You can take more concrete steps [here].

You can also donate directly to Imperfect Cause anytime to fund future documentaries and projects. Your donation is 100% tax-deductible. [Link]

Contact Us

Interested in collaborating with us?

Thinking of nominating someone you know to have their work featured?

Something else on your mind?

We're here for all of it.

Shoot us a message with brief details. You can expect to hear back from us within about 24 hours.

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